The reason to choose you isn't created by marketing.

It's built by your whole company — each team slightly differently.

MISALIGNED

VALUE PROPOSITION.

Your customer walks away.

We align it —

Value · Principles · Filter · Stability.

Not advice. A system.

Run the diagnostic → In 10 minutes, know if your value proposition is misaligned.
Clients · since 2016 · 50+ projects

Do any of these
sound familiar?

0 – 10
Internal Optimizer
Focused inward.
Decisions revolve around internal processes, not customer value. The customer isn't the center — they're a byproduct.
Typical loss: campaigns that customers simply don't care about. CZK 2–5M per year in wasted spend.
11 – 20
Campaign Company
Active, but inconsistent.
Plenty of campaign activity, but no deeper consistency. Your value shifts with each new campaign cycle.
Investment in features or products the campaign promised but the company can't consistently deliver — CZK 1–3M per year with no lasting effect.
21 – 30
Feature Factory
Many ideas. Few anchors.
Your company generates a lot of activity. The problem: most of it isn't anchored to customer value.
Building features nobody asked for. Typical cost: CZK 3–8M per year without a customer anchor.
31 – 40
Value Guardian
Good foundation. Visible gaps.
Solid base, but visible gaps — usually in Filter or Stability. Value sometimes gets lost in translation between teams.
Value erodes in cross-team handoffs. Visible effect: slower growth and unnecessary discounting to close deals.
41 – 50
Value Multiplier
Top 10% of companies.
A strong, consistent value management system. Value is clearly defined, principles work, filter and stability hold.
Risk: without a maintenance system, it starts to unravel within 12–18 months. One key person leaving can erase years of work.

Where is value leaking
in your company?

A 10-minute diagnostic that tests your customer value, decision-making principles, idea filtering and your ability to hold a shared direction.

The result is your profile — one of five that describe how your company actually manages value.

28
Market average
02550
Typical profile
Feature Factory
Many ideas. Few anchors. Value gets lost in translation.
10
Questions
4
Areas
5
Profiles
10'
Minutes

Free. No registration. Instant results.

✓
We don't ask ourselves this question
Your result

Companies with your profile typically deal with these situations — not as exceptions, but repeatedly:

One such situation per year covers the cost of the whole change. And companies with your profile usually have more than one.
Does leadership see it the same way?
Send the link to a board colleague. Once they complete it, you'll both see your results side by side — where you agree and where you don't.

By submitting, you agree to the processing of the provided email addresses solely for the purpose of sending an invitation to your colleague. Addresses are not stored or shared with third parties. Controller: Wissenberk s.r.o.

Want to dig into the results? In the "Where the Customer Gets Lost" session we'll identify exactly where your company is losing traction — and what to do about it.

Learn more →

We'll align it.
Here's how.

Our CVP Engine is a system that defines, sets up and sustains your company's customer value proposition in 6–8 weeks.

Not a report filed in a drawer,

but a living tool your company runs itself.

1
Value
We find out why the customer chooses you over competitors. Output: a clearly named value proposition the whole company understands.
Instead of every team explaining value differently → one definition that sales, marketing and product all believe in.
2
Principles
Rules that translate value into daily decisions. Marketing, sales and product all pull in the same direction.
Instead of "this doesn't feel like us" after every presentation → clear rules each team uses to decide independently.
3
Filter
A tool that quickly sorts new projects and opportunities: what strengthens your value — and what dilutes it.
Instead of debating whether to pursue an idea → a clear yes/no based on customer value, not the loudest voice in the room.
4
Stability
A system that ensures value doesn't lose its shape — not after a year, not after a key person leaves.
Instead of discovering a year later that it all fell apart → an early-warning system that sees it coming first.
15×
minimum leverage ratio
on CVP Engine investment
based on completed projects since 2016
Your first step:Where the Customer Gets Lost → 90 minutes · clear decision
Where the Customer Gets Lost

Bring
the misalignment.
Leave with
a decision.

Bring 3 real materials from your company — a campaign, a presentation, a positioning doc. We'll give you direct feedback and pushback — what works, what doesn't, and where your customer gets lost.

The output isn't a strategy document. It's a clear decision on where to start.

Where the Customer Gets Lost
Value diagnostic — precisely where your signal breaks down
Critique of 3 real materials from your company
Clear recommendation — what to strengthen, what to stop, where to start
No three-day offsite. Results in 90 minutes.
Get direct feedback →

90 minutes · clear decision

Contact

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referred to us?

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We respond within 24 hours.

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Wissenberk

We make chaos make sense.

We are a strategic boutique focused on customer strategy, value propositions and business model design. We work with companies that want to better understand their customers — and translate that understanding into concrete decisions that drive measurable growth.

Our specialisation is the psychology of customer decision-making, market segmentation, value proposition design and strategic facilitation. Our output isn't an analytical report — it's a decision the company actually puts into practice.

We specialise in customer decision psychology, market segmentation, strategic positioning and value-driven innovation. We bring an outside perspective — with respect for what the company is genuinely capable of.

Since 2016 · 50+ projects · Europe · banking, technology, media, retail, energy